FACEBOOK ADS
Transform your social presence into a powerful revenue engine with creative ads that convert.
FACEBOOK ADS
WHAT IS FACEBOOK ADS?
Facebook Ads is Meta’s paid advertising platform across Facebook, Instagram, Messenger, and Audience Network. It lets you run photo, video, Carousel, Stories/Reels, and Shop ads where people scroll, watch, and chat—on mobile and desktop.
How it helps your business grow:
Precise targeting: Reach by interests, behaviors, demographics, locations, and Custom/Lookalike Audiences for retargeting and scale.
Budget control: Set daily or lifetime caps, choose bid strategies, schedule ads, pause anytime.
Measurable results: With Pixel/Conversions API, track views, clicks, messages, leads, sales, and ROAS in real time.
Fast testing: Launch quickly, A/B test creatives, audiences, and placements; scale winners (incl. Advantage+ automations).
Bottom line: Facebook Ads turns attention into awareness, engagement, and sales—cost-effectively, any budget, and across the apps your customers use.
Tailored Campaigns for Your Business
Cold Targeting
What it is: Reaches people who haven’t engaged with your brand—using lookalikes, interest-based targeting, or broad AI targeting.
How it helps:
Builds awareness with fresh audiences.
Drives new leads and sales.
Expands reach beyond current followers/customers.
Ideal for brands looking to grow visibility fast.
Retargeting
What it is: Targets people who’ve already interacted—site visitors, past customers, or those who engaged with your Facebook/Instagram.
How it helps:
Nurtures warm leads already aware of you.
Lifts conversions by reminding people to finish checkout.
Builds trust and loyalty by staying top-of-mind.
Ideal for closing more sales and increasing ROI from existing traffic.
Why Choose Us - Our Proof
Silver Sense Digital employs a disciplined, continuous optimisation process informed by evidence-based strategies. The impact is demonstrable, with clients realising substantial improvements across core growth indicators.
E-Commers
Lead Generation
Their total conversion value increased significantly by 479K to reach 1.16M, showing strong revenue growth. The cost per conversion dropped by $3.22 to $1.76, indicating far greater efficiency in spend. The conversion rate improved to 8.24%, while clicks rose by 3.87K to 874K—reflecting both higher engagement and stronger campaign performance overall.
Conversions increased by 11.5K to reach 21.7K, showing solid growth in lead generation. The cost per conversion dropped sharply by $6.10 to $3.67, indicating a major improvement in cost efficiency. The conversion rate rose to 11.97% (+7.06%), while the average CPC increased slightly by $0.09 to $1.54—reflecting higher-quality traffic and stronger campaign performance overall.
Their total conversion value increased significantly by 331K to reach 751K (+79.9%), reflecting strong growth in overall revenue. The cost per conversion improved, dropping by $0.72 to $4.38, while the conversion value-to-cost ratio rose to 8.53, indicating higher efficiency in ad spend. The conversion rate also improved slightly to 3.84%, showing steady performance gains across key metrics.
Conversions rose sharply by 12.5K to reach 23.7K, marking strong growth in lead generation. The cost per conversion increased slightly to $6.21, while the conversion rate improved significantly to 15.47% (+8.81%), showing greater campaign effectiveness. Average CPC decreased by $0.59 to $0.97, highlighting improved cost efficiency and stronger ad engagement.
Their total conversion value climbed sharply by 283K to reach 871K, reflecting strong revenue growth. The cost per conversion decreased by $0.52 to $1.94, showing improved cost efficiency. The conversion rate rose to 11.59%, while clicks increased by 1.28K to 428K—demonstrating higher engagement and stronger overall campaign performance.
Conversions grew by 9.8K to reach 34.2K, reflecting strong campaign momentum. The cost per conversion decreased sharply by $3.50 to $2.89, showing major efficiency gains. The conversion rate improved to 9.71% (+5.19%), while the average CPC dropped by $0.47 to $1.82—indicating more cost-effective traffic and higher-quality engagement.
Ready to Unlock the Power of Facebook Ads?
Reach the right people, at the right time, with campaigns built to engage and convert. From awareness to sales, our expert strategies drive results where it matters most. Let’s grow your business with Facebook Ads, get started today.
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Contact Us
- USA - +1 (786) 914 5385
- SA - +27 82 686 2899
- info@silversensedigital.com
- Fort Lauderdale, Florida, USA
- Pretoria, Gauteng, SA
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