Privacy Policy

1. INTRODUCTION
Silver Sense Digital (“Silver Sense Digital”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how Silver Sense Digital collects, uses, stores, and shares information when you visit our website at silversensedigital.com or use any of our services, including our integration with the TikTok platform.

Silver Sense Digital is a digital marketing agency headquartered in Fort Lauderdale, Florida, USA, operating internationally including in South Africa and other jurisdictions. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. INFORMATION WE COLLECT
Silver Sense Digital collects the following categories of information:
– Contact information — name, email address, phone number, and business details provided when you contact us or engage our services
– Website usage data — pages visited, time spent on site, referring URLs, browser type, and device information collected via cookies and analytics tools
– Communications — messages, enquiries, and correspondence you send to Silver Sense Digital
– TikTok account data — when you authorise Silver Sense Digital to access your TikTok account as part of our social media management services, we may collect account identifiers, published content data, and performance analytics as permitted by TikTok’s API
– Client content — videos, images, copy, and other materials provided to us for the purpose of delivering marketing services

3. HOW WE USE YOUR INFORMATION
Silver Sense Digital uses the information we collect to:
– Deliver, operate, and improve our digital marketing services
– Publish content to TikTok and other social media platforms on behalf of clients and our own brands
– Communicate with you about your enquiries, projects, and services
– Send service-related updates and, where you have opted in, marketing communications
– Analyse website performance and improve user experience
– Comply with legal obligations applicable in our operating jurisdictions

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects without your explicit consent.

4. TIKTOK INTEGRATION AND DATA HANDLING
Silver Sense Digital’s use of TikTok data obtained via the TikTok API is subject to TikTok’s Terms of Service and Platform Policies, in addition to this Privacy Policy.

When Silver Sense Digital accesses TikTok on your behalf, we collect only the data necessary to deliver our services. Specifically:
– We access TikTok account data solely to publish content and retrieve performance analytics
– TikTok data is never sold to third parties
– TikTok data is never used for advertising targeting or shared with advertisers
– TikTok data is retained only for as long as required to deliver the agreed services
– You may revoke Silver Sense Digital’s access to your TikTok account at any time via your TikTok account settings

Silver Sense Digital complies with TikTok’s data use policies and restricts our use of TikTok data to the purposes disclosed in this policy and agreed upon with each client.

5. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. The types of cookies we use include:
– Essential cookies — required for the website to function correctly
– Analytics cookies — help us understand how visitors interact with our site (e.g. Google Analytics)
– Marketing cookies — used to track the effectiveness of our advertising campaigns

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. HOW WE SHARE YOUR INFORMATION
Silver Sense Digital does not sell your personal information. We may share your information with:
– Service providers — trusted third-party tools and platforms used to deliver our services (e.g. hosting providers, analytics platforms, social media APIs), who are bound by confidentiality obligations
– Platform APIs — including TikTok, Meta, and Google, where necessary to publish content or retrieve analytics on your behalf
– Legal and regulatory authorities — where required by law, court order, or applicable regulations in the USA, South Africa, or other jurisdictions

We will never share your personal information with third parties for their own marketing purposes without your explicit consent.

7. DATA RETENTION
Silver Sense Digital retains your personal information for as long as necessary to deliver our services and comply with legal obligations. Specifically:
– Client data is retained for the duration of the service agreement and for a reasonable period thereafter for record-keeping purposes
– TikTok account data is retained only for as long as required to deliver agreed publishing and analytics services
– Website analytics data is retained in accordance with the applicable analytics platform’s data retention settings

You may request deletion of your personal data at any time by contacting us at contact@silversensedigital.com.

8. YOUR RIGHTS
Depending on your location, you may have the following rights regarding your personal information:
– Access — request a copy of the personal information we hold about you
– Correction — request correction of inaccurate or incomplete information
– Deletion — request deletion of your personal information, subject to legal obligations
– Objection — object to the processing of your personal information in certain circumstances
– Portability — request transfer of your data to another service provider where technically feasible
– Withdrawal of consent — withdraw consent for data processing at any time, including revoking TikTok account access

To exercise any of these rights, please contact Silver Sense Digital at contact@silversensedigital.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. INTERNATIONAL DATA TRANSFERS
Silver Sense Digital operates internationally, with primary operations in the United States and South Africa. Your personal information may be transferred to and processed in countries other than your country of residence. We take appropriate measures to ensure that such transfers comply with applicable data protection laws and that your information remains adequately protected.

10. CHILDREN’S PRIVACY
Silver Sense Digital’s services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

11. CHANGES TO THIS PRIVACY POLICY
Silver Sense Digital may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by updating the effective date at the top of this page. We encourage you to review this Privacy Policy periodically.

12. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or how Silver Sense Digital handles your personal information, please contact us at:
– Email: contact@silversensedigital.com
– Phone: +1 (786) 914 5385
– Address: Fort Lauderdale, Florida, USA